SANITARIUM'S NEW CEREALS LABELLING
At Sanitarium we understand that you want to make more informed decisions about the genuine nutrition of the food products that you buy. You may already use the nutrition information
SANITARIUM'S TIPS TO UNDERSTANDING FOOD LABELS
1. KNOW YOUR FOOD: Make it your business to know what is in the foods you eat. The claims on the front of the pack are only part of the story, turn the pack over and read the ingredients list and the nutrition information label.
The ingredients list gives you all the individual foods in a product in descending order (by weight), so by just looking at the first few you can get a good idea of whether the product is made from mostly whole or refined foods. For instance, if you see that a product is made from 97% whole grain wheat, you can feel confident that it is a good choice because 97% of the energy is coming from whole grains rather than highly refined ingredients like flour and sugar. And if you are confused, ring the manufacturer. (Click through to Weet-Bix NIP ingredients list)
2. THE WHOLE FOOD: Look for products with as many whole food ingredients as possible such as whole grains, vegetables, fruits, legumes, nuts, seeds, herbs and spices and avoid products with long lists of refined ingredients. Sanitarium Weet-Bix has a high whole food content, with 97% whole wheat grains.
3. KNOW YOUR ENERGY INTAKE: If you are concerned about energy intake be sure that you understand your own needs in relation to your ideal weight, age, gender and level of physical activity. Balance your intake against your needs. If you are confused contact a health professional such as your doctor or an Accredited Practising Dietitian (APD). If you would like more information on getting to know your food, please contact us on 1800 HEALTH.
Sanitarium is committed to providing you and your family with a variety of whole grain breakfast cereals that contain a minimum of 51% whole grain. (Insert link to whole grain website information here).
HOW TO CHOOSE WHOLE GRAIN FOODS
1. Foods containing whole grains generally have visible grains which help you to identify them. Also check if the food looks highly refined in shape and texture.
2. Look for the following words in the ingredient list: whole grain, whole wheat, popcorn, brown rice, barley, oats, rye, millet, sorghum or triticale. If a whole grain ingredient isn't listed as the first or second ingredient, than the product is unlikely to be a good source of whole grain.
3. Check the percentage of Whole Grain ingredients in the ingredient list is a minimum 51%.
